They didn't like the word creativity. The way they worked were like research or investigation, a hunger for getting to more knowledge.
1.Documentarim, journalism as a foudation.Investigating journalism.
3.Try to put something in the wrong kontext.
They didn't like the idea of forsing the ideas.The ideas should come from some kind of nessecity.From your curiousity.Listen to yourself and what you are interested in.
They thougt that this was also appliable on the industrial designers way to work.
From this a discussion started about how much fredom you have to put your own thougths and believes into the products you are designing.The designer as a nautral or actor.
I would like to be more of an actor in my projects.That makes it more motivating.But at the same time I would like to have the ability to be neutral when I have to.